FAQs
Daily Mail provides advertisers with access to premium advertising inventory across its site through a self-serve user interface. We allow advertisers the ability to place advertising across suburbs on our site in a fully transparent way.
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An advertiser is a business or brand who wants to run a campaign on Ad Manager by Daily Mail
Select the “Try Now” tab and follow the prompts
Select “New Campaign” in the campaign section and follow the four simple steps
Ad Manager by Daily Mail includes a self-serve ad builder where you can create your own ad. This can be done before you create a campaign or during the campaign process
We accept a standard MREC (300 pixels X 250 pixels) and Half Pages (300 pixels X 600 pixels)
Your ads will appear across the site in the areas you have chosen to target.
Advertising impressions are how digital ads are delivered. One view = One impression
Your ads will appear within two business days of submission
To activate a campaign you are required to enter your credit card details prior to your campaign activation. Ad Manager by Daily Mail collects any outstanding balance at the end of each month.
The number of times a user has clicked on a creative displayed on the site.
The advertiser pays a cost to a publisher for every click on an ad. CPC = Advertising cost / number of clicks
CPL is the amount paid for each lead as the result of campaign activity and value. CPL = Cost of Delivered Activity / Total Number of Leads.
CPM is the currency digital advertising is traded. It stands for Cost Per Mille (thousand). A cost of $4 CPM means you pay $4 for every 1000 views of your ad.
The number of clicks divided by total impressions served for a particular creative, flight or campaign. CTR = (Total Clicks / Total Impressions) X 100.
eCPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.
The number of times a creative has been displayed on a site.
Generated from the property price estimate and market guide.
Indicates the current state of the flight (Open, Paused or Closed) or creative (Active or Inactive)
Cost of campaign including fees, charges and tax
Campaign spending on ads, less fees and costs